Library


Our library contains short articles on various research and planning topics. We're always adding more articles, so stop back often.

Can't find what you need or have a specific question? Feel free to send us an e-mail ( info@awpresearch.com) and we'll try our best to help.

Focus groups vs. surveys	How to choose between using qualitative tools (focus groups) and quantitative tools (surveys)
Sampling	Estimating the number of surveys you should mail
In-depth interviews	How to position and use in-depth interviews
Informal research	How to supplement your "formal" research efforts with low-cost options
Employee research	Benefits, tools and tips for conducting research of your staff
Survey response rates	Tips on boosting your survey response rates
Focus group costs	Tips on minimizing focus group costs while preserving good research practices
Strategic planning	Tips on making the most from your strategic planning efforts
Survey accuracy	How to measure how accurate your survey data is
Survey tests	Ways to test your survey instrument to make sure it produces the results you want and need
Focus group participants	How to deal with "problem" participants you may encounter in a focus group
Plan facilitation	Ground rules for strategic planning facilitators
Telephone surveys	When to use and when to avoid telephone surveys
Salary surveys	How to use salary and benefit surveys as a profit center
Conference research	Tips for conducting research at your conference/exposition using surveys and focus groups
Survey types	Pluses and minuses of Web and e-mail surveys
Research frequency	How often should you survey your members?
Research plans	How to plan for good research results
Web sampling	How to make sure your Web survey reaches the right members
Cutting costs	Seven ways to do more with less research dollars
When NOT to research	Examples of when market research is not cost-effective
ASAE Presentation	Presentation materials from the AWP Research presentation on Maximizing Member Research given at the ASAE Membership Marketing Symposium (March 2001)